Privacy Policy

This website ( Car Finance Deals ) is operated by Car Finance Deals (Cheshire) Limited ("we", "us" or "our"). By using and visiting our Website and using our service you agree to this privacy policy. We respect the privacy of visitors to our Website and who use our services. We recognise that when you choose to provide us with information about yourself, you trust us to act in a responsible manner. That's why we have put a policy in place to protect your personal information.

What information do we collect? How do we use it?

At times we may request that you voluntarily supply us with personal information which may include personal information such as employment details, salary, bank account details and proof of ID. Generally, this information is requested when you apply for our products and/or services.
We may gather and use information about you in the following ways: We will use and share your information obtained through our application process with selected lenders to process your application for finance products / services and to generate a finance quotation. We will only process your data once we have obtained your explicit consent.
We will use your personal information, and information we obtain from other sources for dealing with your enquiries, administration and customer services, considering and processing your application for our products and/or services, for marketing, for credit searches and to ensure that the content, services and advertising that we offer are tailored to your needs and interests.
All telephone calls are recorded for security, training and monitoring purposes.
In assessing your application for credit, to prevent fraud, to check your identity and to prevent money laundering, we may (i) search the files of credit reference agencies Call Crédit, Equifax and/or Experian (or any other credit reference agency that we may use from time to time) who will record any credit searches on your file. For further information on how credit reference agencies use your personal information, please visit: http://www.experian.co.uk/crain/index.html; and (ii) disclose details of how you conduct your account to such agencies. The information will be used by other credit grantors for making credit decisions about you and the people with whom you are financially associated, for fraud prevention, money laundering prevention and occasionally for tracing debtors. Information used for these purposes will include publicly available information such as electoral roll, county court judgments, bankruptcy orders or repossessions.
If your application is declined by all our available lenders, your personal data and information may be passed to a 3rd party lender for consideration for alternative financial products. You can control whether this happens by opting in to this as part of the second marketing preference options detailed on the application form. This 3rd party may carry out additional credit reference searches against you.
We may also share your information with the following types of third-party organisations who may process your data on our behalf:
Analytics tools which may monitor your behaviour whilst on the Car Finance Deals website to allow Car Finance Deals to constantly improve its user journey, design and content layout;
Online advertising solutions to allow us to show you relevant content about our finance products / services;
Customer feedback tools to ensure that we get your feedback that helps us improve our service to you;
Live chat services to help us speak to each other;
Marketing communications software to help us contact you more effectively;
Social media sites to show you relevant content about our finance products / services;
Vehicle valuation tools to allow you to value your vehicle as part of the finance process.
We may also send you information from selected Car Finance Deals Partners, detailed below:

Who are our partners?

Credit reference agencies – to help you keep up to date with your credit score and improve it going forward. Personal Loan providers – as an alternative finance option to you if we are unable to help you.
Vehicle Finance providers – we work with a panel of lenders in order to try to obtain you a vehicle finance acceptance
CRM systems – where we will hold the information provided to us
Some of our partners whom we may need to share personal information to include; but are not limited to; are listed below;
Paragon Bank
Marsh Finance
Auto Money Motor Finance
Premium Plan
Go Car Credit
i3 Technology
Blue Owl Network
We may disclose personal data to comply with a legal or regulatory obligation. Some of your details may also be sent to the supplier in order for them to raise the correct documentation provided. In the event of an aftersales issue, we will communicate with them regarding this.

It is important that you provide us with accurate information

If false or inaccurate information is provided and fraud is identified, details will be passed to fraud prevention agencies. Law enforcement agencies may access and use this information. We and other organisations may also access and use this information to prevent fraud and money laundering, for example, when:
Your Rights
Right to access
You have the right to request copies of the personal information we hold about you at any time.
Right to rectification
You have the right to request that we correct any inaccurate personal information we hold about you.
Right to erasure
You have the right to request that we delete your personal information from our records.
Please note that we will not be able to delete your personal information whilst we are still providing our services to you. We will be able to delete your personal information once you cancel the service or once the service is completed, if we are able to do so with still abiding by law.
Right to restrict processing
You have the right to request that we restrict how we use your personal information.
Right to object
You have the right to object to the collection and use of your personal information at any time.
Right to data portability
You have the right to obtain a copy of your personal information in a legible and compatible format such as Excel or Word.
Right to be informed
You have the right to be fully informed regarding your information throughout our whole journey
Rights in relation to automated decision making and profiling.
If a decision has been made electronically, you have the right to contest this decision.

Use of Cookies

Cookies are pieces of data created when you visit a website, and contain a unique, identification number. Some cookies are stored in the cookie directory of your hard drive, and do not expire at the end of your session. Cookies do not contain any personal information about you and cannot be used to identify an individual user. When you visit a website, it will recognise your device on future visits. Unless you have adjusted your browser settings to refuse cookies, our system will issue cookies as soon as you visit our site.
Cookies do several different jobs such as remembering your preferences and chosen items, assisting you to improve your site experience as well as trying to ensure that the adverts or offers you see online are more relevant to you. To find out about specific cookies we use on our site, please see below.
The cookies can be categorised as follows:
Strictly Necessary Cookies
Performance Cookies;
Functionality Cookies; and
Targeting and Advertising Cookies

Strictly Necessary Cookies

These cookies are essential to enable you to move through the Website and use its features. For those types of cookies that are strictly necessary no consent is required.

Performance Cookies

These cookies collect anonymous information on how our customers use the site and the data is merged with other users to enable us to improve how the site operates. We utilise Google Analytics cookies to help us understand how customers arrive and browse our site and highlight where we can improve areas such as navigation, customer experience and marketing campaigns. The data stored by these cookies is anonymised and never shows personal details from which your individual identity can be established. By using our site, you accept the use of “Performance Cookies”. Accepting these cookies is a condition of the web site so if you prevent them we cannot guarantee how our site will perform for you.

Functionality Cookies

These cookies allow the Website to remember choices you make (for example the loan amount, credit score and repayment period selected when using the Car Finance Calculator) and provide enhanced, more personal features. These cookies enable us to provide you with an experience more appropriate with your selections and make the visits more tailored and pleasant. By using the Website, you agree that we can place these types of cookies on your device.

Targeting Cookies or Advertising Cookies

These cookies collect information about your browsing habits to make advertising relevant to you and your interests. They remember the websites you have visited, and that information is shared with other parties such as advertisers.

You can change the settings on your browser to prevent cookies being stored on your computer/mobile device without your explicit consent. Your browser “help” section will normally provide details on how to manage the cookie settings. However, if you use your browser settings to block all cookies, you may not be able to access all or parts of our site. Please see our Cookie Policy for further details of how we use cookies on our Website.

Google Analytics Demographics and Interest Reporting

We use Google Analytics to track your preferences and to identify popular sections of our Website. Use of Google Analytics in this way, enables us to adapt the content of our Website more specifically to your needs and thereby improve what we can offer to you.

For more information about Google analytic cookies, please see Google's help pages and privacy policy: Google's Privacy Policy and Google Analytics Help pages.

If you do not wish for us to collect and analyse statistical data related to your Website visit you may object to the future use of your data at any time (known as an “opt-out”).

To implement your objection, it is necessary to install an opt-out cookie on your browser. This cookie will only indicate that you have opted out.

It is important to note, that for technical reasons, the opt-out cookie will only affect the browser from which you actively object from. If you delete the cookies in your browser or use a different end device or browser, you will need to opt out again. For further information about the use of these cookies by Google click here.

Google have developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js). If you would like to opt out of Google Analytics, you can download and install the add-on for your web browser.

Key Stroke Recording

We use Key Stroke Recording technology on our Website. This technology records the information you fill in on the application form, as you fill it in. If you do not proceed to submit your application, we may contact you using the contact details you added on the application form, to see if you would like to complete your application.

Don't want to be contacted?

If you do not wish to receive marketing information from us or our Partners listed above, other than on the goods and/or services which you have requested information about, please DO NOT tick the relevant boxes when submitting your personal information by application. Alternatively, please contact us using the details below or simply unsubscribe from any email that is sent to you by Car Finance Deals (which will be located at the bottom of the email).

How do we use your information for marketing?

Where you have agreed, we may share your information with our business partners for marketing purposes or we may send you information about other organisations' goods and services. We may contact you by mail, telephone, fax, email or other electronic messaging service with offers of products, services or information that may be of interest to you. If you do not wish to receive marketing information from us or our business partners, other than on the goods and/or services which you have requested information about, please indicate this when submitting your personal information or contact us using the details below.

How do we protect your information?

We take appropriate measures to ensure that the information disclosed to us is kept secure, accurate and up to date.

How long do we keep your information?

We will only keep your information for as long as we reasonably need it, which may include:

Finance Agreement and Application Form – we may store this information for up to 6 years for compliance, regulatory reporting and legal obligations.

Personal details for marketing – we may store your personal information for marketing activities for the greater of the duration of your finance agreement or 6 years, alternatively if you have not taken out a finance product, for a period of 2 years following your application.

Credit Report and Document Proofs – We may store your credit report or proofs of ID documentation for the duration of your finance agreement.

Other Information

You should note that if our business (or any part of it) is sold or transferred at any time, the information we hold may form part of the assets transferred although your personal information will still only be used in accordance with this policy. We reserve the right, at our discretion, to change, modify, add, or remove portions from this policy at any time so you are encouraged to review this policy from time to time. We will, of course, notify you of any changes where we are required to do so.

Should you wish to unsubscribe from Car Finance Deals emails, please click the unsubscribe link at the bottom of every Car Finance Deals email. For quality control and training purposes, we may monitor or record your communications with us.

When and how to contact us

If your personal information changes, if you change your mind about any of your marketing preferences or if you have any queries about how we use your information, please let us know by contacting our mailing exclusion team at:

Car Finance Deals (Cheshire) Limited

The Barn, Southworth Business Suites,
Southworth Road,
Merseyside. WA12 0HS.
By Phone: 01618503729
By Email: customercare@carfinancedeals.com

How to make a complaint

You can lodge a complaint with us directly by contacting us on one of the above contact details. You also have the right to lodge a complaint directly with the Information Commissioner’s Office (ICO).

The ICO are the regulator who makes sure that we use your personal information in a lawful way. You can lodge a complaint with the ICO by following this link or calling the ICO on 0303 123 1113.

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0161 850 3729 Monday to Friday: 9:00am - 8:00pm GMT
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